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Channel: Smart Insights » Peter Shreeve
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Developing integrated customer experiences

Harnessing the 4 key drivers of customer control The overwhelming choice of apps, websites and other digital platforms that customers have at their finger tips through multiple devices creates a...

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Re-imagining the unsubscribe process to drive future sales

Unsubscribing does not have to be forever Offering customers the option to unsubscribe without gathering any detailed information as to why the customer wants to unsubscribe is all too commonplace and...

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Why does HR recruitment ethics not follow digital engagement?

Re-imagining the recruitment process in a digital world Using digital to provide a human touch In relationships between two people, the person instigating the break up may feel they may have little to...

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